Academic Credit and Noncredit Programs Branding Guidelines

Program Logos

Primary Logo

The Academic Credit and Noncredit Programs is represented with the Continuing Education logo. This follows the University of Utah brand guideline for secondary logos for departments. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line.

When representing Academic Programs use the Continuing Education logo. In cases where the design does not fit, use only the Block U.

When the background blends with the black text or the red Block U, use the white logo. When the background is dark gray or black use the inverted logo.

 

Understanding Logo File Formats

JPG and PNG are best for putting a logo on the web. This format will provide great color and PNG files have a transparent background. RGB (red, green, blue) is the best color mode for the web. The best file format for print is an EPS file. It has the highest resolution to avoid pixilation when printing. CYMK (cyan, yellow, magenta, black) is the best color mode for print. 

Download All Logos

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document.

 

 

Primary Colors

The most important color we identify with is the University of Utah red and should be used predominantly. The Academic Credit and Noncredit programs uses the University of Utah's official colors of red, black, and gray. 

 

Secondary Colors

Accent colors, when used, should be complementary and supporting to the red and black. It is strongly recommended that designers avoid using blue, purple, or green as stand-alone colors to avoid creating confusion with other regional universities’ school colors. Academic Intensives use the following colors when advertising their courses. Red for fall, orange for spring, and yellow for summer.   

 

Typography

These are the preferred fonts for all Academic Program publications; Helvetica Neue LT Std 77 Bold Condensed, Helvetica Neue LT Std 57 Condensed and Franklin Gothic font family. Due to licensing restrictions, we are unable to provide copies of these typefaces. However, we have provided the link to where you and purchase and download the fonts. 

 

Writing

Consistency of style and usage makes reading easier. These style guides are designed to increase the effectiveness of University of Utah publications by encouraging stylistic consistency and sensible usage campus-wide. To view the most updated version visit University Marketing's site.

writing style guide

Note: As of Aug 2024, Academic Programs is no longer using the following words or terms:

• "intensive", "week-long", or "finish sooner" should be replaced with "FLEXU", "flexible options", "or "flexible class options";
• "Outdoor recreation class" should be replaced with "U-Explore Outdoor Classes".

Photography

Photos should be simple, direct, and naturally lit subject matter. Photos should not look overly styled. They should show engaged learning, teamwork, and friendly interactions. The people featured can either be looking off camera or giving direct eye contact. People should look positive, approachable, focused and natural with an appropriate mix of race and gender to reflect the area. Positions should look natural and not be overly posed.

We have an iStock board for Academic Credit and Academic Noncredit Programs to use and additional link to the University of Utah's photo library.

If you need to purchase new photos for a specific need, it is very important that the photos follow the above guidelines and avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions, and their environments.