University Connected Learning - Digital Learning
Branding Guidelines

Program Logos

Primary Logo

The University Connected Learning - Digital Learning logo follows the University of Utah brand guideline for secondary logos for departments. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line.

Whenever representing the entire unit of University Connected Learning - Digital Learning, use this logo. In cases where the design does not fit, use only the Block U. The logo without UCL should be used for internal purposes only.

When the background blends with the black text or the red Block U, use the white logo. When the background is dark gray or black, use the inverted logo.

Download All Logos

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document.

 

Primary Colors

The most important color we identify with is the University of Utah red, and it should be used predominantly. University Connected Learning - Digital Learning uses the University of Utah's official colors of red, black, and gray. 

 

Secondary Colors

Accent colors, when used, should be complementary and supporting to the red and black. It is strongly recommended that designers avoid using blue, purple, or green as stand-alone colors to avoid creating confusion with other local universities.

 

 

Typography

These are the preferred fonts for all University publications: Myriad Pro font family, Vitesse font family, and Forza font family. Due to licensing restrictions we are unable to provide copies of these typefaces. However, we have provided the link to where you can purchase and download the fonts.

 

Writing

Consistency of style and usage makes reading easier. These style guides are designed to increase the effectiveness of University of Utah publications by encouraging stylistic consistency and sensible usage campus-wide. To view the most updated version, visit University Marketing's site.

writing style guide

 

Photography

Photos should be simple, direct, feature University Connected Learning - Digital Learning faculty, staff, and students. Photos should not look not overly styled. They should show engaged learning, teamwork, and friendly interactions. The people featured can either be looking off camera or giving direct eye contact. Faculty, staff, and students should look positive, approachable, and natural with an appropriate mix of race and gender to reflect the area. Positions should look natural and not be overly posed.

The locations should be from around the University of Utah campus, satellite locations in Utah, or in associated locations. 

The University of Utah has a library of images on PhotoShelter for everyone to access. The link is provided below. 

If you need to shoot new photos for a specific need, it is very important that the photos follow the above guidelines and avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions, and their environments. 

If you would like to schedule a photo shoot, submit a ticket.

Enter the University's Photo Library