English Language Institute
Branding Guidelines
This guide is to help you understand how to use our official logos, colors, typography, and photography style.
Program Logos
Primary Logo
The English Language Institute logo follows the University of Utah brand guideline for secondary logos for departments. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line.
Whenever representing the entire unit of the English Language Institute, use this logo. In cases where the design does not fit, use only the Block U.
When the background blends with the black text or the red Block U, use the white logo. When printing in black and white, use the black version of the logo on a light background.
ELI Medallion
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document.
No
Do not use Trajan Pro or any font other than Myriad Pro for ELI.
No
Do not distort the logo in anyway.
No
Do not use the wordmark without the Block U.
No
Do not change the logo colors or tones of University of Utah red, black and gray. Exception are all red, all black, or all white
Program Colors
The most important color we identify with is the University of Utah red, and it should
be used predominantly. The English Language Institute uses the University of Utah's
official colors of red, black, and gray.
U of U Red#cc0000
RGB 204-0-0
CYMK O|100|79|20
Black#000000
RGB 0-0-0
CYMK 0|0|0|100
Gray#808080
RGB 128-128-128
CYMK 0|0|0|60
Typography
Avenir LT Std is English Language Institute's font family to use in advertising and
outreach. To purchase and download the font click here.
Avenir LT Std
"Medium" is used for headers and sub headers for emphasis and "Book" is used for headers
and body copy. When Avenir cannot be used, use Myriad Pro or Calibri.
Writing
Consistency of style and usage makes reading easier. These style guides are designed to increase the effectiveness of University of Utah publications by encouraging stylistic consistency and sensible usage campus-wide. To view the most updated version visit University Marketing's site.
Photography
Photos should be simple, direct, not overly styled, and feature real ELI students. They should show engaged learning, teamwork, and friendly interactions. The students featured can either be looking off-camera or giving direct eye contact. Students and teachers should look positive, approachable, and natural with an appropriate mix of race and gender to reflect the area. Positions should look natural and not overly posed.
The locations should be from around the University of Utah campus or group trips in Utah.
We have a library of images on Photoshelter for the English Language Institute and its partners to use.
If you shoot new photos for a specific need, it is very important that the photos follow the above guidelines and avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions, and their environments.
If you would like to schedule a photo shoot, submit a ticket.
Note: To download images from the Photoshelter, use the gallery password uofucece.
