Professional Education Branding Guidelines

Program Logos

Primary Logo

The Professional Education logo follows the University of Utah brand guideline for secondary logos for departments. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line.

Whenever representing the entire unit of Professional Education, use this logo. In cases where the design does not fit, use only the Block U. When the background blends with the black text or the red Block U, use the white logo.

When printing in black and white, use the black version of the logo on a light background.

Download All Logos

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document.

 

Primary Colors

The most important color we identify with is the University of Utah red, and it should be used predominantly. Professional Education uses the University of Utah's official colors of red, black, and gray. 

 

Accent Colors

Accent colors, when used, should be complementary and subordinate to Utah Red and black. It is strongly recommended that designers avoid using blue or purple as stand-alone colors to avoid creating confusion with other regional universities’ school colors. Accent colors may be used minimally where appropriate. They are not to usurp the core colors, but are used to: Enhance charts, graphs, and infographics to add variety to unique needs (t-shirts and seasonal events) as well as augment publications and consumer content. Accent Colors should not be used in conjunction with the university logos and should never be used to represent the brand.

 

Typography

These are the preferred fonts for all Professional Education publications; Myriad Pro Font Family, Lato font family, and Fira font family. Due to licensing restrictions, we are unable to provide copies of these typefaces. However, we have provided the link to where you can purchase and download the fonts. 

 

Writing

Consistency of style and usage makes reading easier. These style guides are designed to increase the effectiveness of University of Utah publications by encouraging stylistic consistency and sensible usage campus-wide. To view the most updated version visit University Marketing's site.

Common Professional Education terms

Full department name: Professional Education at the University of Utah
Condensed name: Professional Education
Abbreviated name: ProEd

writing style guide

Photography

Photos should be simple, direct, feature Professional Education students, and not look not overly styled. They should show engaged learning, teamwork, and friendly interactions. The students featured can either be looking off camera, or giving direct eye contact. Students and teachers should look positive, approachable, and natural with an appropriate mix of race and gender to reflect the area. Positions should look natural and not overly posed.

The locations should be from around the University of Utah campus, satellite locations in Utah, or in the field of the profession.

We have a library of images on Photoshelter for Professional Education and its partners to use.

If you shoot new photos for a specific need, it is very important that the photos follow the above guidelines and avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions, and their environments. 

If you would like to schedule a photo shoot, submit a ticket.

Note: To download images from the Photoshelter, use the gallery password uofucece.

Enter the ProEd Photoshelter

Assets