UOnline Branding Guidelines

Program Logos

Primary Logo

The UOnline logo follows the University of Utah brand guideline for secondary logos for departments. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line.

Whenever representing the entire unit of UOnline, use this logo. In cases where the design does not fit, use only the Block U. When the background blends with the black text or the red Block U, use the white logo.

When printing in black and white, use the black version of the logo on a light background.

Download All Logos

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color, and composition should remain as indicated in this document.

 

Primary Colors

The most important color we identify with is the University of Utah red, and it should be used predominantly. UOnline uses the University of Utah's official colors of red, black, and gray. 

 

Secondary Colors

Accent colors, when used, should be complementary and supporting to the red and black. It is strongly recommended that designers avoid using blue, purple, or green as stand-alone colors to avoid creating confusion with other local universities.

 

Typography

These are the preferred fonts for all University publications: Myriad Pro font family, Vitesse font family, and Forza font family. Due to licensing restrictions we are unable to provide copies of these typefaces. However, we have provided the link to where you can purchase and download the fonts.

 

Writing

Consistency of style and usage makes reading easier. These style guides are designed to increase the effectiveness of University of Utah publications by encouraging stylistic consistency and sensible usage campus-wide. To view the most updated version, visit University Marketing's site.

writing style guide

 

Photography

Photos should be simple, direct, feature UOnline students if possible, and not look not overly styled. They should show engaged learning, teamwork, and friendly interactions. The students featured can either be looking off camera or giving direct eye contact. Students and teachers should look positive, approachable, and natural with an appropriate mix of race and gender to reflect the area. Positions should look natural and not overly posed.

The locations should be from around the University of Utah campus or partnered locations in Utah.

If you shoot new photos for a specific need, it is very important that the photos follow the above guidelines and avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions, and their environments. 

If you would like to schedule a photo shoot, submit a ticket.

Note: To download images from the UOnline PhotoShelter, use the gallery password uofucece.