Youth Education Branding Guidelines
This guide is to help you know what our official logos, colors, typography, photography style, and icons are.
Youth Education has four programs: Club U, Campus Camps, YES! Youth Education Streaming, and Pre-College at the U.
Program Logos
Primary Logo
The Youth Education logo follows the University of Utah brand guideline for secondary logos for departments. It has four elements: the Block U, the University wordmark, the department signature, and the red ruled line.
Whenever representing the entire Youth Education program, use this logo. In cases where the design does not fit, use only the Block U.
When the background blends with the black text or the red Block U, use the white logo. When printing in black and white, use the black version of the logo on a light background.
Club U Logo
Whenever representing only the Club U program, use this logo. In cases where the design does not fit, use the Block U.
Campus Camps Logo
Whenever representing only the Campus Camps program, use this logo. In cases where the design does not fit, use the Block U.
Pre-college at the U Logo
Whenever representing only the Pre-College at the U program, use this logo. In cases where the design does not fit, use the Block U.
YES! Logo
Whenever representing only the YES! program, use this logo. In cases where the design does not fit, use the Block U.
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, color and composition should remain as indicated in this document.
No
Do not include the programs.
No
Do not use Trajan Pro or any font other than Myriad Pro for Youth Education.
No
Do not distort the logo in anyway.
No
Do not use the wordmark without the Block U.
No
Do not change the logo colors or tones of University of Utah red, black and gray. Exception are all red, all black, or all white
Program Colors
The most important color we identify with is the University of Utah red and should
be used predominantly. Since Youth Education is a youthful and playful program, there
is a rainbow of secondary colors we can accent with.
U of U Red#cc0000
RGB 204-0-0
CYMK O|100|79|20
Orange#f28121
RGB 242-129-33
CYMK 1|60|100|0
Yellow#fbd20c
RGB 251-210-12
CYMK 2|15|99|0
Green#87b649
RGB 135-182-73
CYMK 53|9|94|0
Teal#3fbfb6
RGB 63-191-182
CYMK 67|0|35|0
Light Blue#4fc6e0
RGB 79-198-224
CYMK 60|0|10|0
Blue#2498c9
RGB 36-152-201
CYMK 76|26|7|0
Purple#805d90
RGB 128-93-144
CYMK 57|72|18|2
Typography
Univer LT Std and Luna are Youth Education's font families to use in advertising.
Univer LT Std can purchased and downloaded here. To download Luna for free click here.
Univer LT Std
Is ideal for body copy in brochures, letters, and flyers.
When Univer cannot be used, use Myriad Pro.
Luna
Use for emphasis in headlines.
Writing
Consistency of style and usage makes reading easier. These style guides are designed to increase the effectiveness of University of Utah publications by encouraging stylistic consistency and sensible usage campus-wide. To view the most updated version visit University Marketing's site.
Photography
Photos should be simple, direct, and feature real children, not overly styled. They should show engaged learning, teamwork, and friendly interactions. The children featured can either be looking off camera or giving direct eye contact. Children and teachers should look positive, approachable and natural with an appropriate mix of race, age and gender to reflect the area. Positions should look natural and not overly posed.
The locations should be from around the University of Utah campus or at our partnered locations.
We have a library of images on Photoshelter for the Youth Education program and its partners to use.
If you shoot new photos for a specific need, it is very important that the photos follow the above guidelines and avoid clichéd poses or effects. All our photography should support our brand attributes through characteristics of the people, their actions and their environments.
If you would like to schedule a photo shoot, submit a ticket.
Note: To download images from the Photoshelter, use the gallery password uofucece.
Icons
Icons are used as graphic elements to add interest to designs. Below is the set of icons that Youth Education uses. We can add additional icons as needed.
